LIL MISS VALENTINE

CONTEXT:

Lil Miss Valentine draws from Old Hollywood romance and vintage cinematic storytelling to create a seasonal campaign that feels intimate, timeless, and emotionally grounded.

This allowed nostalgia and mood to guide the narrative rather than overt seasonal symbolism.

ROLE:

Art direction, creative strategy, and digital campaign design

Product was treated as the muse, carrying emotional weight throughout the collection.

WORLD CONTEXT

The campaign leaned into stylized intimacy, drawing from classic cinematic romance while keeping the tone grounded and modern.

PRODUCT LOGIC

Select moments were treated through a more archival lens, introducing a sense of memory and imperfection into the narrative.

VINTAGE NASTOLGIA

IMPACT:

  • Launch video held the most viewership for all of spring 2025

  • Generated the most new followers that season within the first week of launch with over 500+

  • Highest engaged landing page experience for any seasonal drop for the past 2 years

  • Increased the number of influencer partnerships by 50% within first week of launch

  • Marked the first narrative driven campaign with curated seasonal denim styles